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Molson Coors was among the first to see success from the solution, which allows brands to reward Uber passengers with offers […]

A new campaign uses tongue-in-cheek humor to emphasize that the carrier is not reinventing the wheel in ditching a decades-old

Only 18% of neurodivergent creative industry professionals request accommodations at work, per research from Understood, Havas and the 4As.

The companies, which together reach about 80% of the U.S. market, want to improve targeting and measurement in CTV advertising.

The company defines a brand as “a promise wrapped in an experience inside a memory,” explains President of Marketing Shakir Moin.

TikTok Symphony features, including dynamic digital avatars, are coming to WPP Open to provide more “firepower” for agency creatives.

Traditional advertising outlets are expected to see a 3% drop in revenue, reflecting ongoing economic uncertainty, while digital ad sales

A new integration with Amazon DSP demonstrates how platforms are working to bring together first-party data in clean room environments.

In other artificial intelligence-focused news from Pinterest, it is working with Macy’s to test auto-collages. 

While privacy concerns have made monetizing the app a challenge, Meta is again betting on ads to address its revenue