IAB standardizes gaming campaign measurement with new framework
The resource outlines standard gaming ad formats across media types like digital, video and audio and explains the must-have metrics […]
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The resource outlines standard gaming ad formats across media types like digital, video and audio and explains the must-have metrics […]
Shalini Stansberry is focused on continuing to bring new consumers to Seventh Generation after winning Gen Z’s favor at Kinder
Two new efforts feature tactics like influencer marketing as the big-box store prioritizes promoting value and an on-trend product assortment.
A campaign around Summer of DashPass savings stars Freddie Prinze Jr. and Ali Larter in content that apes movies like “Final Destination.”
BBDO New York returned to “Beverly Hills, 90210” and brought back landlines and teen magazines to deliver “truth bombs” to
The social media platform reveals key considerations to help brands align with its evolving visual search tools and changing user
“Nothing Outshines a Blue Moon” features “Saturday Night Live” star Colin Jost and is part of a larger “Made Brighter” brand platform.
The chain worked with Netflix on a Subway’s Happy Place online hub that emulates the Zen zone Adam Sandler’s character
The pasture-raised eggs brand teamed with cast member Liza Colón-Zayas for a spot that will air ahead of each episode
An interactive platform seeks to combat social media disconnect and allows consumers to create and send personalized songs to their