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The software company is expanding its Real-Time CDP Collaboration offering to help brands connect with other brands around data.

Advertisers continued to shift their dollars from linear TV to streaming during this year’s upfront ad-buying season, per a new report

Crocs and Heydude are getting new marketing chiefs as they double down on storytelling, with the latter looking to build

The casual dining chain recently achieved positive same-store sales growth for the first time in two years, Dine Brands CEO

CMO Kathleen Braine explains how the Kendall Jenner-founded brand is channeling Labubus and lip gloss keychains to launch its new

The brand created an ad referencing the pop star’s new “Orange Era” in under a day and has quickly racked

Independent agency Thesis brought authentic skateboarding energy to a spot featuring one of the sport’s brightest — and most polarizing

Consumers who visit a microsite can complete in-game and social media challenges in exchange for points that can be redeemed

Frosted Flakes and Venmo are supporting a Third Eye Blind concert that will feature Frosted Tips stations and throwback food

The independent brand has become America’s fastest-growing beer by tapping into martial arts movies, pro wrestling and other micro niches.