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Where firms play it safe with marketing, one brokerage breaks through.

From Modelo’s seven-figure pro soccer investment to Amazon’s projected ad revenue, here are some important numbers marketers may have missed.

Global CMO Lisa Materazzo explains how the automaker is looking to shift the tone of the marketing world from big

A Meta study found that behaviors such as “digital pebbling” are prevalent across every generation, and expert knowledge matters more

Google and Meta both posted impressive advertising growth in Q1, but their paths are diverging on the critical technology front.

The delivery platform has made value a central theme of its marketing efforts as it continues to struggle with market

The CPG giant is deploying a new tool from CreatorIQ and CreativeX that identifies and scores creator posts that can work

“A Claire’s Girl SMR” includes ASMR filming set-ups, a Summer Sensory Shop, creator tie-ups and a presence on teen-focused social

The first creative under Global CMO Sarah Crockett captures a universal truth of youth sports: parents around the world will

The platform is becoming the official travel partner of the livestreamer known for his globe-trotting endeavors and rabid Gen Z