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Ahead of CES, the media giant announced a slew of new tools for advertisers, including AI-powered contextual targeting that scans […]

The standalone business, freshly spun off from Unilever, plans to leverage the agency to anticipate rising consumer trends and cultural

A new logo, typeface and dedicated GLP-1 medical program follow the company filing for bankruptcy in May following subscriber losses.

The measurement giant has strenuously denied the allegations, calling the report about its Big Data + Panel offering “seriously flawed

The Japanese candy brand, which is celebrating 50 years in business, entered the U.S. market in 2008 and found success

The Goat Agency, which WPP acquired in 2023, is among the first partners to directly integrate a new API for

Vice President of Marketing Danielle McMurray discusses how reaching older consumers online is getting easier. 

CMO Briana Severson explains how the wedding platform’s new campaign reorients the cultural attention on megastars Taylor Swift and Travis

Every day, millions of Americans stop to fuel up their cars—grabbing coffee, snacks or essentials on the go.

How strategic full-funnel planning can boost visibility and conversions when it counts most.