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The brand defended its controversial ads with Sydney Sweeney, claiming the campaign contributed to “unprecedented” customer acquisition.

The skin care brand sent unbranded versions of its product to creators for a campaign that generated engagement five-times higher

CMO Scott Johnson explains how the sister chains built on a new brand platform with a partnership with rapper GloRilla

Representing a 20% jump in spend over last year, the brand’s latest campaign sees the return of The Recruiter, a

Innovative, forward-thinking brands are discovering the power of creative domain extensions like .studio. They offer personalization, authenticity, and relevance, while

Restaurants must engage core and growth audiences to understand what they value and which brand equities to protect, evolve or

New ads star Josh Allen and Justin Jefferson as Crashers who swap rival sodas for Pepsi, a concept that will

Ten-figure acquisitions, new agency experiments and organizational changes are underway, but the real key may be relinquishing a sense of

Mixed reality elements from the Dr. Pepper “Fansville” episodic campaign will be integrated into live college football broadcasts on ESPN and

Announced around the release of the singer’s new album, the multiyear pact is part of the whisky maker’s efforts to better