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While marketing organizations face a number of challenges, including job uncertainty and the burden of learning new martech, there are bright spots. 

The better-for-you brand will pay its senior soda consultants up to $40,000 to join it at various stops in the

The most-watched free ad-supported streaming service in the U.S. rolled out sonic branding and a more vibrant visual style.

The company joins 7-Eleven and Casey’s in venturing into an advertising platform that is full of opportunities as well as

A new ad campaign features streaming buys on Amazon and Netflix and nods to trendy products like the Stanley tumbler.

The company’s commitment to brand equity and marketing mix modeling was the subject of a presentation during the eTail Palm Springs conference.

The leading sports drink brand’s first unflavored water launches with a digital-heavy marketing campaign positioned around wellness. 

Consumer-facing companies are tapping into buyers’ emotions as they redesign logos and packaging.

Mucus Masher allows users to enter a text prompt and see image generation technology and large language models bring their

The Kellanova brand is hoping to raise awareness of its non-waffle products through a partnership with rental site HomeToGo.com.