Meet the 4 firms setting the agenda for measuring TV ads amid rapid change
Battles around big data and panels continue as currency certification efforts pick up and the possibility of consolidation looms.
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Battles around big data and panels continue as currency certification efforts pick up and the possibility of consolidation looms.
A livestreamed event from Alabama’s Majestic Caverns builds on a more aggressive marketing strategy for the outdoor lifestyle brand.
An increase in violations, lawsuits and fines highlights how important it is for marketers to stay up to date on
The app allows users to filter by need, and comes amid declining revenues for the home retailer.
Timed to National Burrito Day, the interactive web game tasked consumers to correctly guess two exact order combinations to score
“The Loneliest Color” campaign showcases the overlooked Kingdom Gold with creative and apparel designed by Harlem courtier Dapper Dan.
Chase Media Solutions connects customers to retail deals, tailored to their spending, directly through their bank app.
The Kraft Sauces brand is tied to a “It’s not art. It’s Kraft.” creative platform that includes a playful content series across
On-site service delivery is often tricky as it depends on how your worker executes and how well you remotely manage
Interviews with barf bag collectors and everyday people animate the brand’s largest marketing investment since getting acquired in 2010.