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Macy’s and Dentsu are among the launch partners of Kinective Media, which uses consumer insights to drive ads across its […]

The 140-year-old soda brand has relied on investment, patience and agile marketing to become the number two soft drink in

The effort introduces a new brand character, Johnny, the “straight-shooter cousin” of the iconic farmer duo featured in the marketer’s past creative. 

As legacy rivals like Nike face fresh pressures, On is looking to shore up its sport and fashion credibility with

The effort features a tear-jerking short film that shows how creative self-expression has played a part in the lives of

As trade marketing budgets become “exhausted,” dominant players like Amazon are tightening their grip on the category.

Women in Advertising, Communications and Leadership’s new campaign asks women creators what representation in the industry means to them.

The luxury brand overhauled its space on the platform to feature rainbows, flags and a pop-up showcasing virtual wearables from

The Swedish retailer is offering jobs to 10 people to staff the digital space and drive real-world recruitment.

The Pernod Ricard Scotch whisky brand’s True Music platform has showcased over 800 artists and hosted events in 32 countries.