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The brand’s first such effort in nearly a decade calls out a variety of change-making causes even as other brands […]

A campaign running heavily on digital channels uses retro visuals and nostalgia themes to stand out while nodding to the brand’s marketing

Chipmaker Nvidia grew brand value 178% this year while the enterprise tech and services category was the fastest gainer tracked

Tom Gargiulo explains how the Coca-Cola brand has shifted its media mix and leveraged sports and music partnerships to boost the brand.

The increase in affinity for brands that buy-in to women’s sports is a phenomenon unlike anything in marketing, writes Gray Wolf co-founder Layton Lassiter.

To combat doomsaying around its Chapter 11 bankruptcy filing, the seafood chain is going full steam ahead on its Crabfest promotion. 

The company’s new generative AI offering is billed as a personal intelligence system and will be integrated into a number of

Omnicom Production will be led by former Publicis Production Global CEO Sergio Lopez and is the holding company’s latest bid to streamline

The tool, currently in beta testing, helps marketers avoid placing ads next to deepfakes, which have grown more sophisticated with

Macy’s and Dentsu are among the launch partners of Kinective Media, which uses consumer insights to drive ads across its