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To combat doomsaying around its Chapter 11 bankruptcy filing, the seafood chain is going full steam ahead on its Crabfest promotion. 

The company’s new generative AI offering is billed as a personal intelligence system and will be integrated into a number of

Omnicom Production will be led by former Publicis Production Global CEO Sergio Lopez and is the holding company’s latest bid to streamline

The tool, currently in beta testing, helps marketers avoid placing ads next to deepfakes, which have grown more sophisticated with

Macy’s and Dentsu are among the launch partners of Kinective Media, which uses consumer insights to drive ads across its

The 140-year-old soda brand has relied on investment, patience and agile marketing to become the number two soft drink in

The effort introduces a new brand character, Johnny, the “straight-shooter cousin” of the iconic farmer duo featured in the marketer’s past creative. 

As legacy rivals like Nike face fresh pressures, On is looking to shore up its sport and fashion credibility with

The effort features a tear-jerking short film that shows how creative self-expression has played a part in the lives of

As trade marketing budgets become “exhausted,” dominant players like Amazon are tightening their grip on the category.