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Successful campaigns for Peppa Pig and Play-Doh lend credence to Amazon’s bigger pitch around its upper-funnel advertising capabilities.

The chain’s collaboration with “Jujutsu Kaisen” to launch its Special Grade Garlic Sauce also includes a tie-up with anime streaming service

Establishing a stronger connection to runners comes as legacy rivals like Nike have seen their foothold in the community slip.

The Kraft Heinz brand prepares for the Fourth of July with a radio-ready jingle, “Land of the Cream Cheese,” by

Founded by Kendall Jenner, the brand reaches Gen Z through cultural hooks and understanding the cohort’s priorities, said CMO Kathleen Braine.

A key element of the craft retailer’s first major post-bankruptcy initiatives will involve leveraging influencer relationships.

Described as a “change agent,” Alycia Mason joins Wavemaker as its parent pushes to realize a data-driven transformation.

To promote new folding smartphones powered by artificial intelligence, the firm used different tools to create phone-inspired fashions for virtual models.

The brand developed custom skincare sets inspired by Prime Video’s top genres for a campaign that has led to a

Users can now purchase physical products within an experience developed with esports agency eGen and metaverse games publisher Supersocial.