Blog

CMO Angela Zepeda explained the change in tone and why the brand’s vehicles are taking a back seat for the […]

The cybersecurity firm recruited a Hollywood team to prove that B2B marketing doesn’t have to mean “business-to-boring.”

Expanded ad formats and new cookieless measurement tools are part of the platform’s plan to help brands generate high-intent leads.

Brands including World Rugby, Ionos and Contiki have already leveraged the new Spotify Ads Manager, which boasts improved targeting functionality.

A local angle stands in contrast to the Coca-Cola-owned brand’s last major campaign, which focused on a celebrity partnership with

CMO Craig Brommers explains how the retailer is giving fresh energy to a 20-year-old slogan to reach Gen Z around

A chaotic rollout for AI Overviews in search didn’t hurt advertiser demand in Q2, though YouTube missed analysts’ growth expectations.

As total ad sales for the games surpass $1.2 billion, six major marketers will sponsor a commercial-free hour during the Opening

Kristi Argyilan, the retailer’s senior vice president of retail media, talks about the grocer’s priorities and where the industry stands today.

NBCUniversal’s Olympics coverage will leverage Google’s products, including Search, Maps and Gemini, while the tech giant elevates athletes’ stories.