Blog

“Indulge in Hydration” was developed with SixTwentySix and includes augmented reality activations, Netflix ad testing, a Spotify takeover and more. 

“Besties” are at the center of a marketing campaign that includes a Spotify integration and a Forever 21 merchandise line.

Ads featuring customer testimonials for Weight Watchers Clinic were handled by Ogilvy, the brand’s second AOR appointment in the past year.

The agency holding company saw small improvement in the first half, but suggested the full year will continue to be lackluster.

Bart LaCount will serve as chief marketing officer in North America after previous CMO Jeff Klein was promoted to president at

The flavor includes packaging that can be scanned to unlock exclusive physical and digital experiences, including the chance to win movie

While X leadership views the not-for-profit group’s shuttering as a victory, it’s not clear if the move will help it win

As the J.M. Smucker brand brings iced coffee to the refrigerated aisle, new spots by BBH USA give a chilly

How emotions are used often determines whether creative can do more than just connect, but actually predispose viewers to buy,

The sleeping company has partnered with Team Whistle on an episode of its “No Days Off” YouTube series that features