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A more ambitious standalone campaign aims to shore up the brand’s position as Official Chip and Dip of the NFL with […]

The retailer is working to create “the world’s most inclusive beauty community,” even as DEI and purpose-driven marketing face backlash.

CMO Ramon Jones explained why the company will invest the bulk of its annual ad spend to leverage its partnership

The better-for-you soda’s campaign includes spots that position the new Ridge Rush flavor as the perfect beverage to beat an afternoon

The album, which includes tracks by Betty Who and Charlotte Rose Benjamin, capitalizes on the popularity of Get Ready With

The PepsiCo brand extends its “Is It In You?” platform with an effort that focuses on equity and inclusion in the

The cosmetics brand is promoting the revamped jingle with a team of influencers and heavy play on the video-sharing app

The casual dining chain will leverage its role as the official grill and bar of the NFL in ads and

The Mattel brand’s Senior Vice President Krista Berger explained how a new “Give Limitless Possibilities” campaign is helping Barbie connect

The campaign, which has helped drive sales and awareness, now includes profiles of Heinz employees along with fresh tales of