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Executives discussed the importance of brand values in growing loyalty and the future of inclusive strategies during Advertising Week New […]

The shift from keyword search to prompt driven-search is opening up new opportunities for brands, according to Greg Johns of

At Advertising Week, Todd Kaplan said marketers should think of brand building like pointillism and not rush to jump on

Agencies are preparing for a world in which generative AI-powered experiences are expected to play a dominant role.

The L’Oréal-owned brand will promote the alliance, which includes experiential and digital activations, with a social-based teaser phase.

Tumi, which piloted Amex Ads, saw return on ad spend 30% higher than its targets while reaching more Gen Z

Holiday 2025 has new rules. See what will really move the needle this peak season.

The chain has outfitted a Nashville store with a pop-up vinyl shop, photo booth and more, and claims it is

The chain fired the firm that advised it on its recent logo and restaurant refresh after significant consumer pushback led

The Unilever-owned men’s grooming brand tapped hunky “Reacher” star Alan Ritchson to address male malaise.