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The $13 billion-plus acquisition is expected to be finalized in late November, with the potential to expand Omnicom’s media business […]

The streaming platform had its best ad sales quarter to date, doubled upfront commitments and is on track to more

The cranberry co-op turned actor Bryan Cranston into a new version of folklore figure Krampus to break through the season’s

The newly created role effectively replaces the CMO and is part of a larger push from the brand to become

Despite its immense popularity with younger consumers, only a fraction of ad dollars goes toward gaming.

A mobile activation celebrating 60 years of the pillowy mascot is the product of a pitch from Jimmy Fallon’s new

The new AdCP framework is intended to be similar to how OpenRTB standardized real-time bidding in programmatic advertising’s early days.

Over the last five years, the Unilever brand has worked to become synonymous with football culture and has seen continued

Marcelo Kertesz spoke with Marketing Dive about reports the brand is mulling its first big game ad and why it

Consumer surveys are showing mixed sentiments about this year’s holiday season.