How Urban Outfitters connects with Gen Z through brand collaborations
The retailer has increased sales growth and brand affinity in part by teaming with brands like Dunkin’ and artists like Tinashe […]
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The retailer has increased sales growth and brand affinity in part by teaming with brands like Dunkin’ and artists like Tinashe […]
The brand is “pioneering the kind of desire at scale thinking” that Unilever wants to replicate across its portfolio, CEO
After making headlines with its fall campaign, the retailer is targeting gift givers and recipients alike for the next chapter
Regulators gave “unconditional” sign-off to the $13 billion-plus acquisition, which comes amid further rumblings of large agency consolidation.
Currency Advisory Group seeks to operationalize culture as a strategic business function, not just a marketing layer.
“Close” packs an emotional punch, showing a traveler reflecting on a complicated relationship with her father on a ride home
The mass beauty retailer shifted the team’s structure to improve efficiency, impacting 27 roles.
The brand will make its largest media investment to date with a campaign that seeks to reach consumers in unexpected and disruptive
Evidence-based best practices to turn in-store intent into action. Preview Vestcom’s new guide.
A recent campaign with girl group Katseye delivered 8 billion media impressions and contributed to double-digit gains in the adult