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The insurance provider’s “Drive Like an Animal” campaign leveraged AI to reduce production time while still considering consumer sentiment.

The Elevate28 plan creates a single company with four units and introduces a talent framework meant to foster a “high-performance

Special perks are not enough anymore, especially for a brand attempting to regain a place in the cultural conversation.

The duo is deepening an existing global partnership to offer exclusive content, greater creator access and a player engagement initiative.

The travel search engine is shifting the focus from the destination to the anxiety of planning a trip.

CMO Joon Silverstein explained how “Explore Your Story” demonstrates the luxury brand’s embrace of social-first marketing during a Marketing Dive

The retailer’s “It’s a Yes Day” platform is informed by shifting consumer dynamics that see kids increasingly influencing clothing decisions.

To promote a tie-up with musician Mr. Fantasy, the chain is plastering high-traffic areas with old-school flyers reminiscent of the early

“Really Philly Good” introduces a new brand character, Phillyboy, and represents the the Kraft Heinz spread’s largest marketing investment to

There are various reasons why spending in the U.S. remains strong despite low consumer confidence, and it’s not just about