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The General Mills brand evolved the cannibalistic cereal squares of past ads, amping up dark humor and true crime elements […]

AI needs fuel – why high-quality third-party data is key to smarter, real-time personalization.

The need for privacy-safe identity resolution is one of Acxiom parent IPG’s “big bets,” even in the wake of Google’s

With past experience at Apple, Amazon and Netflix, Megan Imbres’ background aligns with how Peloton is looking to grow its

“Where There’s a Wyndham, There’s a Way” unites the hotel company’s 25 brands under a single tagline for the first

The health tech company upends fitness clichés to show what intentional aging can look like in an ad from indie

The partnership promotes a limited-edition, late-night Munchie Meal and builds on a “So Munch More” platform launched earlier this year.

Leveraging a localized approach and a social push, the campaign shows off new packaging along with a switch from bottles

Hosted by comedian Marie Faustin, the special addresses Gen Z consumers who, despite being skin care-obsessed, forget to apply sunscreen.

New Pepsi packaging and ads take Coke’s concept but swap out names on bottles for food pairings relevant to summer