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The companies, which together reach about 80% of the U.S. market, want to improve targeting and measurement in CTV advertising.

The company defines a brand as “a promise wrapped in an experience inside a memory,” explains President of Marketing Shakir Moin.

TikTok Symphony features, including dynamic digital avatars, are coming to WPP Open to provide more “firepower” for agency creatives.

Traditional advertising outlets are expected to see a 3% drop in revenue, reflecting ongoing economic uncertainty, while digital ad sales

A new integration with Amazon DSP demonstrates how platforms are working to bring together first-party data in clean room environments.

In other artificial intelligence-focused news from Pinterest, it is working with Macy’s to test auto-collages. 

While privacy concerns have made monetizing the app a challenge, Meta is again betting on ads to address its revenue

The ads division just acquired ad-tech startup Symbiosys for $175 million and is introducing new artificial intelligence tools for restaurant brands. 

With interest in creator content high, the new capabilities help marketers better understand what is driving sales.

A new integrated team weds PepsiCo beverage’s internal brand-building expertise with VaynerMedia’s ability to activate around social media.