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As marketers rushed to respond to new tariffs, outside-the-box brand refreshes, classic TV ads and other tactics helped set them […]

As CMOs struggle to plan for the future, digital video may provide hope.

The ready-to-heat rice marketer, previously known as Uncle Ben’s, is also launching a new platform that shows how it unites

Adswerve identified an 11% projected increase in addressable advertising revenue by using Google’s open-source marketing mix model.

New Gartner research emphasizes the importance of empathetic messaging and building “permission structures” that convince people it’s okay to buy.

WIth next-gen entertainment in mind, Robmix will provide support around on-site and off-site IP development related to the popular gaming

Developed with IPG Studios, Sketch Pro aims to deliver social-first content three times faster with help from AI tools like

In a lawsuit against Costco over a variety of apparel designs, the athleisure brand laments the proliferation of “LululemonDupes” on

Samuel L. Jackson narrates a striking black-and-white spot that celebrates the Superstar sneaker and features Missy Elliott, Anthony Edwards and

DV Authentic Attention for Social and Snap Attention Measurement, respectively, combine ad exposure data with Lumen eye-tracking technology.