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The usually grinning founder-turned-mascot has taken on a scowl to ensure the Yum Brands chain gets serious about winning back […]

The integration includes key placements on the CTV platform, a voice query activation and a content hub all themed around the DC superhero

While currently dedicated to gaming brands, the Mobile Conversion product will soon expand to verticals including travel, QSR and retail.

The General Road Test Royale makes use of The Glitch, a Fortnite space by Twitch that brands can customize.

Cindy Rose currently helps lead enterprise tech sales at Microsoft and joins the agency as it tries to overcome client

“Hurts So Good” sees the Coca-Cola beverage partner with brands including McDonald’s, Buldak and Takis and launch late-night pop-up experiences.

The retailer is promoting 800 of its locations in the app and will also launch an augmented reality AE Jeans

Macroeconomic volatility and the loss of large accounts led the group to cut its 2025 outlook, but it remains to

The brand is boosting its decade-long investment in gaming by bringing new talent and improved production to the fourth season of

Already beleaguered CMOs are being forced to be more agile than ever in the face of a new round of