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The sunscreen brand nods to “Kama Sutra” in a 60-second spot that sees the social media star demonstrate five unconventional tanning […]

Plans for a clean room strategy and generative AI-assisted ad formats were outlined at the streamer’s blockbuster upfront show.

A star-studded Brandcast unveiled a deeper NFL partnership, new sponsorship offerings and contextually relevant ads powered by Gemini AI.

Along with bringing back the name “HBO Max,” WBD laid out new ways for brands to buy ads across its portfolio

The Unilever-owned brand is utilizing branded ads on Lyft and shoppable recipe videos on Roku that will lead to Walmart’s

Global Head of Marketing Hiroki Asai explains how the company is replanting the flag around the platform’s vision for travel

Featuring loads of Hollywood star power, the tech giant’s presentation showed off results from the first full year of advertising

The media conglomerate boasted a portfolio that drives $1.4 trillion of consumer spending every month — and took shots at

The platform combines proprietary supply-side intelligence with artificial intelligence-powered buying tools to streamline the media buying process.

Improved sophistication with tools like generative AI is leading 39% of CMOs to consider agency budget cuts and reductions in