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PepsiCo this week finalized a $1.95 billion acquisition for the brand, which has used a “community- and culture-first approach” to […]

Attention metrics revolutionize DOOH advertising as Captivate’s network delivers superior engagement scores above traditional OOH and online video.

Fenty Beauty, The Weeknd and Paramount are among the marketers testing new ways to merge virtual and physical shopping experiences

Ensuring its ad segment remains a robust profit driver could be important for the big-box retailer as it contends with

OOH activations in nine markets include the brand’s first use of 3D anamorphic tech and a strong presence in high-traffic

Executives detailed the innovation strategy at the Coca-Cola brand, which recently became the No. 3 carbonated soft drink in the U.S.

As the 2025 season begins, CMO Phil Cook details the insights behind a new campaign and how the league is

Indie agency Giant Spoon turns actor Tony Hale into a deity to show off everything the software company can help

The travel company is also expanding its search and discovery capabilities by integrating with OpenAI Operator and Microsoft Copilot Actions.

A new campaign insisting the soft drink goes best with grilled foods is timed to National Barbecue Day and includes a 60-second