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Two decades into its U.S. presence, Barclays continues to invest in its partnership model, Chief Marketing and Experience Officer Lili […]

An emotional spot set to a cover of Miley Cyrus’ “The Climb” was handled by the same creative duo behind

Nearly two-thirds of marketers still believe brand love motivates repeat purchases, which are in reality often driven by pragmatic considerations.

The PepsiCo brand is reworking 1987’s “No Ordinary Thirst Quencher” and its retro Citrus Cooler flavor to fit the show’s

Without a way to show measurable ROI, connected TV could face reduced demand as performance-driven channels like search and social

In her first quarterly trading update as CEO, Cindy Rose dubbed the group’s performance “unacceptable” and lacking in execution on key

Chief Media Officer Benoit Vatere explains where the performance marketing platform’s new tool fits in the beverage brand’s full-funnel marketing.

The tech retailer will feature creators in its CTV ads for the first time and will advertise during 30 different

Along with optimizing a previous ad made with generative artificial intelligence, the soda giant rolled out a separate spot focused

Strengths in Amazon DSP, live sports content on Prime Video and budding generative AI tools helped deliver 24% growth in