BetMGM’s CMO on how its brand repositioning unites gaming, entertainment
To separate from the pack, the sports-betting platform is launching a Las Vegas-inspired brand refresh with ads starring Jon Hamm.
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To separate from the pack, the sports-betting platform is launching a Las Vegas-inspired brand refresh with ads starring Jon Hamm.
The pizza chain is also flexing partnerships with football stars like Saquon Barkley for its fourth year as the Official
The tax-preparation firm is uniting its social creative and media duties under VaynerMedia, a move it says will enable more
Following a strong Q2, Dine Brands will bring on Michelle Chin as CMO and Jerrold Wong as COO to extend the
The move enables the data analytics company to address everything from media planning and targeting to optimization and post-campaign analysis.
The “pivotal” brand shift includes ads featuring a comedic house band singing about how CarMax lets customers shop the way
The retailer will pilot Amazon Retail Ads Service, which allows the tech giant to serve as a third-party provider of ad-serving
The series hosted by sibling football standouts Caleb and Josh Downs will unpack viral trends and the intricacies of brand
A simple switch in lead handling could boost close rates without more budget.
Continued momentum for retail media offerings like Connect is helping drive profits and will remain “obviously key,” executives said.