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Enhanced abilities around analyzing ad placements could reduce ad costs and help advertisers reach more of their target audience.

The cultural play allows the Bacardi brand to connect with underground music fans around the world as it looks to

The brand has built up a presence on the convention circuit to bring together a passion for craft beer and

The brand is holding an open casting call for a content creator who isn’t afraid to show off their pits

Though spending forecasts are bleak, value-focused messaging and smart social media plays could help brands transcend the turbulence. 

The deal will grow Acxiom’s identity resolution and audience management capabilities and bolster IPG’s Interact platform with more data-driven tools.

Cookie Jar & A Dream Studios follows the retailer’s Emmy-winning documentary work and arrives as others invest in original programming.

“E.l.f.ino & schmarnes” features comedian Matt Rife and drag icon Heidi N Closet as a satirical legal duo and will include

The cracker brand’s partnership with Bad Bunny demonstrates how the CPG marketer is looking to connect with consumers around culture.

Inclusive ads impact the purchasing behavior of 77% of LGBTQ+ consumers, according to data from Disqo and Do the Werq.