PubMatic debuts agentic platform to address programmatic’s AI headaches
AgenticOS is intended to cut down time spent on campaign setup and troubleshooting while freeing up focus for more high-level […]
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AgenticOS is intended to cut down time spent on campaign setup and troubleshooting while freeing up focus for more high-level […]
The bourbon brand enlisted “Saturday Night Live” star Kenan Thompson for a playful spot that builds on efforts to expand its consumer
President Lawrence Kim explains why the breakfast chain tapped into fantasy football culture as part of its latest value-focused play.
The coffee chain will appear in season two of “Beast Games” and offer a limited-edition drink in a bid to
As part of the agreement, Nielsen will continue to receive support for offerings like Big Data + Panel while Roku
Developed with AKQA, “Built for Every Kind of Wonder” depicts surreal scenes like a floating ski slope as more brands
Tropical Smoothie Cafe and Orkin have already begun using the platform, which features partners including ID5, Kargo, The Trade Desk
A series of livestreams timed to the new year will culminate in Twitch partners collaborating on a song that will
“Room to Dream” continues the fintech brand’s focus on the idea of home ownership as the American dream, a platform
A recent Campbell’s controversy demonstrates how brands must respond to negative narratives in the age of AI, writes Terakeet’s Shannon