Blog

Two independent media companies have joined forces to provide marketers an alternative to agency holding companies.

While consumers admit artificial intelligence is impacting how they search for products and services, 61% wish they could turn off AI summaries.

PG One, Publicis Groupe’s bespoke unit for P&G, is behind the tear-jerking campaign, with creative spearheaded by Saatchi & Saatchi

As it begins to invest in paid media at scale, the fast casual chain teamed with Google to drive more

The world’s biggest game is their debut. Learn how to capture Gen Alpha’s loyalty.

Customer experience firm 8×8 transformed real-life clients into action heroes in ads created entirely with generative artificial intelligence tools.

The brand is working to realign around sports and encourage young athletes in a climate marked by sociopolitical contention and

Among the new offerings are Playable App Ads that allow Snapchat users to try a mini version of an advertiser’s game

The brand defended its controversial ads with Sydney Sweeney, claiming the campaign contributed to “unprecedented” customer acquisition.

The skin care brand sent unbranded versions of its product to creators for a campaign that generated engagement five-times higher