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Chopard and other luxury brands are featured in the Snapchat Winter Village, a digital activation meant to mimic the in-person […]

Hellmann’s Mayonnaise will return to the Super Bowl for a sixth consecutive year with a 30-second spot handled by agency

By merging skill sets, the resulting agency model hopes to appeal to both CMOs and CFOs at a time of

The newly combined network is built around six capability-based divisions and will retire legacy creative brands MullenLowe, FCB and DDB.

Keurig Dr Pepper wants to bring the brand back into the conversation as more soda drinkers gravitate toward nostalgic beverages and

The partnership follows a summer campaign with “How To Train Your Dragon” that drove the chain’s best kids meal sales

The partnership follows a summer campaign with “How To Train Your Dragon” that drove the chain’s best kids meal sales

What really holds marketing teams back? It’s not shrinking budgets; it’s organizational silos.

The legal secret to agency growth: DE, NV or WY? Maximize remote talent and VC client attraction.

Online discounts were flat year over year. However, some retailers won with exclusive giveaways that enticed customers into stores.