Netflix plans to in-house ad tech, adds measurement partners as ad tier surges
The streaming platform announced during its upfront that its ad-supported plan now has 40 million global monthly active users — up from […]
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The streaming platform announced during its upfront that its ad-supported plan now has 40 million global monthly active users — up from […]
Nearly two-thirds of marketers believe they have don’t the resources to execute 2024 strategies, while some are pinning their hopes
The company unveiled a next-level generative AI search process along with a range of other new features that leverage the
The apparel marketer created a Marketing Shared Services organization to unite core media functions as it works to revitalize its brands.
Proving it could deliver the same Hollywood wattage as its competitors, Amazon worked to separate itself from the pack by
An expanded offering combines first-party traveler insights with a host of capabilities and comes as more players enter the media network
CMO Todd Kaplan said the partnership with celebrity chef Flay, who helped develop two limited-time sodas, responds to a rise
Greenhushing on climate-related initiatives is becoming more widespread amid an intensifying regulatory environment and consumer backlash.
The celebrity chef serves as Welch’s “CFO,” or chief fruit officer, and stars in the first TV commercial in the
The brand highlights the “ROI of DEI” by calling out the success of its diverse board compared to those full of