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Ambassadors range from 7 to 17 years old and come from backgrounds spanning the worlds of music, fashion, cooking and […]

CMO Pat O’Toole explains how the brand leaned into the buzzy tech with a focus on customized orders in an

Pringles, Doritos and Dove have extended their big game campaigns via a platform that can increase awareness and intent in

Coca-Cola Spiced, the marketer’s first permanent portfolio launch in three years, aligns with renewed consumer interest in flavored colas.

The IAB Tech Lab emphasized significant cost burdens on ad-tech firms and operational, financial and legal headaches for brands and

The AI tool is meant to encourage avocado consumption during the big game, letting the brand get in on the

The floral delivery service and the in-house agency at parent The Wonderful Company used a documentary approach to prove that

The promotion asks consumers to pay close attention in order to crack a secret code contained in a spot airing during the

The PepsiCo brand will release a capsule collaboration with DJ Khaled to boost the launch and bring together sports, music and entertainment.

With its ad business apparently back on track, the narrative around Meta is more positive than a year ago.