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The partnership comes as online sports betting grows in popularity and as X seeks to rebuild its reputation as an advertising […]

A content series features athletes like Patrick Mahomes and Trinity Rodman talking about how they overcome pressure to perform at

CMO Stephanie Sherman explains why DraftKings teamed with Tums, DiGiorno and Samuel Adams to engage with a growing sports betting audience.

With a new emphasis on authenticity, 2024 might be the year that Influencer Marketing is forced to grow up, evolving

The most watched sporting event of the year gives advertisers an opportunity to reach the most consumers at once. This

The nearly 15-minute “Legend of the Lizard” is the culmination of a campaign that kicked off late last year with the return

Strong ad performance during the holidays convinced Jones Road Beauty to get a line of credit so it could keep

I’ll admit… For the last ten years, I neglected to build a personal brand. I always thought it was silly.

The chain is capitalizing on the surge in breakups ahead of the holiday by offering to send a breakup text or

The artistic campaign brings bold, eye-catching colors to the brand’s marketing and builds awareness with a robust OOH campaign.