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The experience will immerse consumers in four key steps of the Diageo brand’s creation process as part of its “Por […]

With the deal, UTA is forming a new division called Next Gen catering to marketers’ strategy needs around the hard-to-reach

To stay apace with the competition, the agency holding company is investing in AI to automate and scale content creation

The 140-year-old brand, which is highlighting women in the skilled trades, launched a Change.org petition and partnered with an HGTV star.

The brewer’s Lucky Sundays program nods to the Irish holiday falling on a Sunday this year and includes a tie-up with

Timed to Women’s History Month, “We Live in Spanx” spans digital and out-of-home and nods to the many roles women are

While DEI has recently come under fire, a new AIMM report found marketers have reduced stereotypes in ads and improved

Achieving a 33% growth in your business is not just an ambitious target; it’s a bold declaration of your commitment

Despite using AI at nearly every stage of the creative process, Supernatural’s Paul Caiozzo says, “AI is not magic —

The multiphase effort arriving amid sales struggles represents “the spark that will light the fire” for the brand, said chief creative