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The Stellantis automaker updated the French Revolution with an anachronistic spot from agency BETC that recalls Sofia Coppola’s “Marie Antoinette.”

The chain saw 11 billion impressions in Q1, including strong performance offsite, while No.2 Target generated fewer than 7 billion

For Sprite Limelight’s return, music fans can create tracks using a common hook via the Soundlabs remix tool available in Coca-Cola’s app.

The retailer’s “Shift Happens” campaign brings influencer-created Pinterest boards to life at a two-day activation in New York.

Verizon Value CMO Cheryl Gresham explores the prepaid wireless carrier’s new look and why terms like “multicultural marketing” feel limiting.

CMO budgets continue to fall as pressure to automate mounts and fears of signal loss reach a fever pitch.

As marketers emerged from two strenuous years, innovative media strategies and bets on buzzy technology like generative AI stood apart

The widespread appetite for brand building is evident in how rebrands continue to proliferate alongside an advertising upswing.

A new commercial and can designs that encourage people to embrace, even in rivalry, arrive at a particularly tense global political

To drive traffic to the space, which reached 100 million visits last year, the brand is dropping a virtual version of