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The tech giant backs off plans to implement a huge shift in digital marketing that faced pushback from adland and […]

The retailer is leaning into discovery for an effort that includes a new color palette and series of back-to-school ads

The marketer prioritizes digital-first innovation and “creative firepower” as it shakes up its agency roster for the first time since Kellogg was split

The branding evolution accompanies a simplification of the advertising, marketing and technology services company’s artificial intelligence offerings.

Willem Dafoe narrates spots probing the qualities that motivate sporting greats, including an obsession with power and an inability to

The agency holding group’s media investment arm names a new leader with a successful track record for applying data and technology to marketing.

Maximum Effort’s George Dewey explains how the agency approaches brand partnerships and why the film series is not “ashamed” of advertising.

What can always-on brand guidance metrics tell us about the impact of the “Crush!” backlash on the Apple brand? Storm

Sydney is rapidly becoming a pioneer in sustainable retail practices, with eco-friendly packaging leading the charge. The shift towards sustainability

Peter Naylor, VP of ad sales, is leaving the offering he helped launch as it gears up an in-house ad-tech