Ortega goes for younger consumers with brand refresh
The refresh comes as the brand looks to combat declining sales amid supply chain issues and increased competition.
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The refresh comes as the brand looks to combat declining sales amid supply chain issues and increased competition.
Chief Brand, Experience and Marketing Officer Hema Widhani discusses the firm’s recent ad campaign and college football partnership.
What if programmatic’s biggest risk isn’t wasted spend, but delayed insight before budgets are gone.
See the three creative video trends shaping how filmmakers and brands build emotional connection today.
The company realized about $12 billion in incremental revenue last year as services like Prime Video contributed meaningfully to growth.
Public perception may be a key indicator of brand performance, according to a report from The Harris Poll company QuestBrand.
After another brand’s AI-generated Super Bowl spot airs, the restaurant chain will post a video on Instagram Reels to dole
The delivery platform created a content library full of alternate scenes for its own commercial that include cameos from a
Traction for subscriptions like YouTube Premium is growing in a way that could hurt ad revenue but boost the overall
The fast casual chain plans to better support its marketing with targeted media as it looks to reverse negative sales