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The “Wicked” and “Dracula” star anchors a new campaign tied to her training for the London Marathon, which is part […]

The move is designed to improve media effectiveness and represents the next step in the company’s Beauty Reimagined initiative.

The soda giant reimagined the song from its iconic 1971 “Hilltop” ad for an effort that spans packaging, experiences and

A humorous ad created with agency Doner cheekily sets the mood and highlights the manufacturer’s line of lighter products.

CEO Larry Bodner calls the company’s new line “anti-Venus, anti-Billie, anti-Flamingo” and an antidote to “pink, sparkly, frilly” products pitched

Compliance is coming. Sustainability is about to become your advantage.

From Instagram advertising to Papa John’s marketing investment, here are some important numbers marketers may have missed.

The sports league has expanded its partnership with Adobe so individual clubs can create marketing that better matches how individual

The updated Adaptive Ranking Model will use less computing power to deliver more relevant ads and drive better return on

At Coachella, the brand’s Clinker band will sync data from Spotify and YouTube music and light up when similarities are