Blog

The high-energy spot is part of the “Back-To-Campus” brand platform and comes as the retailer continuous to set its sights […]

The L’Oréal brand’s latest campaign taps home renovation tropes to engage a cohort that is increasingly prioritizing getting a tan

Ads show Hollywood breakout Inde Navarrette dancing alongside Malcolm Todd, who performs a new version of Robyn’s “Dancing on My

“A Love Letter to NYC” arrives amid the growth of the brand’s retail and wholesale ambitions, alongside an evolution of

While WPP sees opportunities with AI, CEO Cindy Rose noted that the technology could lead to deflationary impacts on agency

Two stars of “The Secret Lives of Mormon Wives” go head-to-head in an effort that features in-person activations and a

Developed by PSOne, “Every Jif’ing Thing” sets peanut butter snacking occasions to a remix of classical epic “O Fortuna.”

“Protect the Moment” is the brand’s biggest media campaign activation to date and features three moms of NFL players in

The $2.15 billion deal follows other platforms valued for their independence getting acquired, which has stoked advertiser concern.

User-generated content remains key to AI visibility, but not all platforms are created equal.