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The retailer widens the lens on back-to-school marketing by iterating on a “Yes, JCPenney” positioning that has boosted visits.

The company reported it had more than a dozen wins of material new business in the first half. 

CI&T was praised for its capabilities in generative AI and a product-first approach, which has aided in recent vehicle launches

The brand is inviting fans of the Netflix series to enter the Upside Down via on-pack QR codes to find

Small and midsize brands are more likely to use generative artificial intelligence for video while only 36% of large brands plan

CMO Ryan Meegan explains how the flushable wipe brand’s latest effort represents a course correction from its previous ads. 

The marketer of sun care products built a platform that turns consumer actions and user-generated content into opportunities for brand

Users who complete branded experiences called Quests can earn Orbs that can be redeemed for exclusive items in the Discord

CMO Ryan Dickerson discusses a Grillo’s partnership and ad shoot that involved over 2,000 real pickles as briny snacks win Gen

The L’Oréal-owned brand has become a global phenomenon by tapping both dermatologists and influencers to broadcast its bona fides.