The need for privacy-safe identity resolution is one of Acxiom parent IPG’s “big bets,” even in the wake of Google’s decision to keep third-party cookies.
Can Acxiom and Snowflake break the data black box where others failed?
The need for privacy-safe identity resolution is one of Acxiom parent IPG’s “big bets,” even in the wake of Google’s decision to keep third-party cookies.