PG One, Publicis Groupe’s bespoke unit for P&G, is behind the tear-jerking campaign, with creative spearheaded by Saatchi & Saatchi New York.
Pampers prioritizes emotional storytelling for new campaign, brand ethos
PG One, Publicis Groupe’s bespoke unit for P&G, is behind the tear-jerking campaign, with creative spearheaded by Saatchi & Saatchi New York.